Sugared water, cardboard fries and hyperbolic lies

Posted by Aaron Bloxsome on 7 February 2010

Tags: overcopywriting, post-exhaustive marketing, commercial propaganda, commercial brainwashing, overmarketing, overadvertising

Exaggeration, inflated promises and economical truths have been used to sell products for decades. However a newer, more arrogant type of verbal hyperbole appears to be emerging. Something I like to call 'overcopywriting' or 'post-exhaustive marketing'.

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