Viewing entries tagged with 'copywriting'
Sugared water, cardboard fries and hyperbolic lies
Exaggeration, inflated promises and economical truths have been used to sell products for decades. However a newer, more arrogant type of verbal hyperbole appears to be emerging. Something I like to call 'overcopywriting' or 'post-exhaustive marketing'.
Bull fighting
Stumbled across an interesting website, apparently intended to get people back to basics when it comes to their business speak. A humorous and light-hearted look into the world of 'corporatese'. (This link is intended for entertainment purposes only. I am not promoting or necessarily endorsing the information or products on this website.)